• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2022 Vol.10(3): 154-158 ISSN: 2301-3567
DOI: 10.18178/joebm.2022.10.3.690

Assessing the Impact of We-Media on Marketing: A Case Study of the New Trend of Digital Media

Shuyi Jin

Abstract—This paper mainly analysis the “We-media” impact on the creation, communication, delivery, and swapping of marketing and strategy, among other things. Additionally, the role of “We-Media” in the contemporary media environment, as well as its impact on the behavior of individuals within that ecosystem, will be examined in this study. The purpose of this study is to investigate the entry of a new trending media type, we-media with the marketing framework and its further applications. It is demonstrated in the mixed models’ study, which supports my assertion, that “We-Media” has reprogrammed not only marketing research methodology, but also advertising strategy, which has influenced the marketing process in general.

Index Terms—Consumer behavior, we-media & self media, advertising, marketing.

Shuyi Jin is with the Pepperdine University, Malibu, CA 90263 USA (e-mail: shuyi.jin@pepperdine.edu).


Cite:Shuyi Jin, "Assessing the Impact of We-Media on Marketing: A Case Study of the New Trend of Digital Media," Journal of Economics, Business and Management vol. 10, no. 3, pp. 154-158, 2022.

Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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