• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKIGoogle ScholarCrossref
    • Article Processing Charge (APC): 500 USD
    • E-mail: joebm.editor@gmail.com
JOEBM 2015 Vol.3(4): 413-416 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2015.V3.219

Integrated Quality Function Deployment (QFD) Model for Dry Bulk Terminal Improvements (DBTI) in Malaysian Ports

Md. Ashlyzan Razik, Razman Mat Tahar, Wan Hasrulnizzam Wan Mahmood, and Norlinda Mohd Rozar

Abstract—The main purpose of this paper is to apply integrated quality function deployment (QFD) for dry bulk terminal improvement from the perspectives of the customers. Firstly, the main issue of the QFD problem was made which are ‘what’ the customer required and ‘how’ to implement the problem to solutions. This two major of components to be emphasized on the house of quality (HOQ) matrices. In this research, the systematic procedures using inferential statistics which are factor analysis and correlation spearman were applying in QFD method. Factor analysis used for identifying the best group and reduced the unused items. Whereas correlation spearman used for see the relationship and strengthen each factor. The results in this study show 4 best group or criteria were identified which are loading efficiency, infrastructure improvement, time performance and dry bulk operation improvement. This four criteria is the main criteria for improvement. The using QFD method suggested the management in Port Terminal should listen the customer voice to raise the issue for solutions. How to solve the issue is based on the strategy implemented. The proposed strategy from this study can be used for the port management to identify solution in dry bulk terminal.

Index Terms—Quality function deployment (QFD), dry bulk terminal improvement (DBTI), house of quality (HOQ).

Muhammad Ashlyzan Bin Razik is with the Universiti Malaysia Pahang, Malaysia (e-mail: arazik77@yahoo.com).

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Cite: Md. Ashlyzan Razik, Razman Mat Tahar, Wan Hasrulnizzam Wan Mahmood, and Norlinda Mohd Rozar, "Integrated Quality Function Deployment (QFD) Model for Dry Bulk Terminal Improvements (DBTI) in Malaysian Ports," Journal of Economics, Business and Management vol. 3, no. 4, pp. 413-416, 2015.

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