• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2015 Vol.3(5): 520-523 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2015.V3.239

Thai–Korean Tourism Promotion through Motion Picture Application

N. Kongdee and P. Soontaratta

Abstract—The motion picture application for tourism project was a co-operation between Thai and Korean students. In order to complete the project, it required a steady framework. The project was separated into 2 phases for shooting short VDO clips of 10 popular places of 2 cities. According to the objective, in terms of design contents and functions, it could enhance the target groups to feel more deeply of culture from each place. The designs such as color, graphic, animation and user interface (UI) were meant to identify the culture of both countries harmoniously through mobile application. Moreover, the motion picture had proved to enhance the user to recognize the place apparently. This was a strong tool for tourism system to promote the place by using motion picture application which was the key of memorizing.

Index Terms—Application, arts and design, communication, motion picture, tourism.

N. Kongdee and P. Soontaratta are with the College of Arts, Media and Technology, Chiang Mai University, Chiang Mai 50200, Thailand (e-mail: nopmerzy@gmail.com, preawpilin.s@gmail.com).


Cite: N. Kongdee and P. Soontaratta, "Thai–Korean Tourism Promotion through Motion Picture Application," Journal of Economics, Business and Management vol. 3, no. 5, pp. 520-523, 2015.

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