Abstract—The main aim of this research is to develop the potential of Halal tourism on the Andaman Gulf in Thailand for a group of the tourists from Muslim countries. There shall be five research objectives, which are; to propose the method of making the marketing plans of the Halal tourism for all tourists from Muslim countries; to offer either the entrepreneurs or tourism businessmen many choices in Halal tourism management for tourists from Muslim countries; to study about the way to develop the potential of Halal tourism management in order to support the tourists from Muslim countries; to be a model of setting administration standard, and Halal tourism management for tourists from Muslim countries; and to offer tourists from Muslim countries alternative choices of consuming Halal products and services.
Index Terms—Model of Halal tourism, Halal tourism business, Andaman Sea Coast of Thailand.
Sureerat Chookaew, Oraphan chanin, and Jirapa Charatarawat are with the Rajamangala University of Technology Srivijaya, Thailand (e-mail: suree2497@hotmail.com).
Pingpis Sriprasert is with the Nakhon Si Thammar at Rajabhat University, Thailand.
Sudarat Nimpaya is with the Ramkhamhaeng University, Thailand.
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Cite: Sureerat Chookaew, Oraphan chanin, Jirapa Charatarawat, Pingpis Sriprasert, and Sudarat Nimpaya, "Increasing Halal Tourism Potential at Andaman Gulf in Thailand for Muslim Country," Journal of Economics, Business and Management vol. 3, no. 7, pp. 739-741, 2015.