• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2016 Vol.4(1): 47-52 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2016.V4.365

Design Trends of Thai Halal Products Packaging for Muslim Country: Indonesian Food Products

Pibool Waijittragum

Abstract— Indonesia was the largest Muslim country in the world, with the comprising approximately 85% of populations were Muslim adherents or around 210 million Muslims. Indonesia was the member of Muslim country exporter for Halal products, Meanwhile; in 2012, Indonesia has been imported food products for 800 million US dollars from Thailand. In the event of pushing Thailand to be the center of Halal products, the turning point should has been considered are: reforming the reliability, identity and national cooperation. The only one advantage of Thailand is the preparedness of food manufacturer system. The purpose of this research is to analyze the Indonesian consumer behaviors within their food products. Four elements of marketing strategy were research variables; consists of Behaviors, Attitudes, Purchase reasons and Incentive to Purchase. In addition, the graphic styles which Indonesian consumers have been selected were studies. The fundamental of graphic style consists of 1) Picture 2) Typographic 3) Color 4) Motif and graphic form. The research result will be using for setting a design brief of Thai Halal packaging. The expected benefit is Thai Halal products which related to the way of life for Indonesian consumers and also have been the marketing strategy for building a brand of Thai exported Halal products to Indonesia. The research methodology was applied using qualitative and quantitative. Data analysis will be according to 3 categories of Indonesian food products; 1) Instant food 2) Beverage and Snack 3) Seasoning ingredient. The results will be explain the design trends of Thai Halal products packaging for Muslim country; Indonesian foods. The application of the result will be applies to the graphic design on Thai Halal products packaging 1) Label design with the concept of Universal style 2) Label design with the concept of Thai style 3) Label design with the concept of Islamic style.

Index Terms— Thai Halal products, Halal products packaging, Muslim country, Indonesian food products.

Pibool Waijittragum is with the Department of Graphic and Multimedia Design, Suan Sunandha Rajabhat University, Thailand (e-mail: pibool.wa@ssru.ac.th, cheeze56@gmail.com).


Cite: Pibool Waijittragum, " Design Trends of Thai Halal Products Packaging for Muslim Country: Indonesian Food Products," Journal of Economics, Business and Management vol. 4, no. 1, pp. 47-52, 2016.

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