• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2018 Vol.6(2): 56-60 ISSN: 2301-3567
DOI: 10.18178/joebm.2018.6.2.550

The Contribution of SWOT Analysis in the Competitiveness of Business Enterprises in Rwanda

T. Habimana, D. Mutambuka, and P. Habinshuti

Abstract— The purpose of this research was to assess the contribution of Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis to the competitiveness of Business enterprises and was carried out in Banque Populaire Kimironko as the case study with the following objectives; to identify various ways through which SWOT analysis is carried out in Banque Populaire, to find the factors that contribute to improvements in competitiveness of Banque Populaire and to find the ways through which SWOT analysis facilitates competitiveness of Banque Populaire. The research design that the researchers used was both descriptive and analytical based on qualitative and quantitative data. The population of the study was 65 employees of Banque Populaire Kimironko branch. The researchers collected data using questionnaires and interviews for primary data and documentary review for secondary data. The collected data was presented using tables and figures while statistical methods were used to ascertain the percentages and frequencies upon which analysis and interpretation were based. The researchers found out that all the factors that stimulated respondents to carry out SWOT analysis are related to increase in the competitive power of Banque Populaire, The researchers concluded that the contribution of SWOT analysis to Banque Populaire are the increased competitiveness, large market share, improved performance, knowing the market and increased size of customers. There is a positive relationship between SWOT analysis and competitiveness of institutions. The researchers recommended that all institutions should concentrate on SWOT analysis in order to improve their competitiveness; this is so because SWOT analysis helps institutions to know the environment in which they are operating and how to go about it.

Index Terms— Weaknesses, opportunities, threats, SWOT, analysis, performance.

T. Habimana, D. Mutambuka, and P. Habinshuti are with Regent University Business Development Center, Rwanda (e-mail: habimana.theo1106@gmail.com, deomuzungu2010@gmail.com, habipat@mail.regent.edu).


Cite: T. Habimana, D. Mutambuka, and P. Habinshuti, " The Contribution of SWOT Analysis in the Competitiveness of Business Enterprises in Rwanda," Journal of Economics, Business and Management vol. 6, no.2, pp. 56-60, 2018.

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