• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKIGoogle ScholarCrossref
    • E-mail: joebm.editor@gmail.com
JOEBM 2018 Vol.6(3): 127-132 ISSN: 2301-3567
DOI: 10.18178/joebm.2018.6.3.561

Online Retailing Trend and Future Growth Opportunities in India

Shrestha Saroj

Abstract— Online retailing is the new business in India, comparing to the other developed countries like U.S., Japan, and U.K. Bureaucracy hurdles, slow development in technology like online infrastructure, digital payments and knowledge of the consumers on online shopping are some reasons which made online retail development slow progress in India. The main objective of this paper is to examine the current online retail market trend in India and its future growth opportunities. It identifies that online retailing is still a new business in India, but market competition is an increasing rate. Due to the liberalization of Foreign Direct Investment (FDI) policies foreign online retailers like Amazon, Alibaba, are already in the market competing with the local retailers like Flipkart, Snapdeal. Also, the online retail market will become a big hub in near future, due to the revolution of digital payments and increasing uses of smartphones. Consumers are becoming more familiar with the digital and online payments systems. It also find outs that within 2-3 years, Indian online retail market leader would be the Amazon; differentiating themselves by focusing on niche product categories, market segmentation and building a strong brand image.

Index Terms— Online retailing, India, consumers, payment systems, competition.

Shrestha Saroj is with the Department of Management, Soka University, Japan (e-mail: shresthajp99@gmail.com).


Cite: Shrestha Saroj, "Online Retailing Trend and Future Growth Opportunities in India," Journal of Economics, Business and Management vol. 6, no.3, pp. 127-132, 2018.

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