• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2021 Vol.9(2): 41-45 ISSN: 2301-3567
DOI: 10.18178/joebm.2021.9.2.652

Analysis on the Stock Investment Strategy of Apple and Microsoft

Yuqing Gan

Abstract—The outbreak of Covid-19 has dramatically affected the financial market. Apple and Microsoft, which are at the top of the market value rank, are more concerned by investors. Based on the current situation of stock investment, this paper analyzes the cash flow and macro-economy of Apple and Microsoft, uses the Markowitz mean-variance model to conduct quantitative analysis on the stock portfolio, and determines the optimal investment weight. This paper studies the stock investment value of the two companies, and the results of it are only for investors' references.

Index Terms—Cash flow, Markowitz mean and variance model, PEST model, stock portfolio investment.

Yuqing Gan is with the School of Finance, Kaplan Higher Education Academy, University College Dublin Singapore, 188306 Singapore (e-mail: gan.yuqing@ucdconnect.ie).


Cite:Yuqing Gan, "Analysis on the Stock Investment Strategy of Apple and Microsoft," Journal of Economics, Business and Management vol. 9, no. 2, pp. 41-45, 2021.

Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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