• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKIGoogle ScholarCrossref
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JOEBM 2024 Vol.12(3): 239-243
DOI: 10.18178/joebm.2024.12.3.803

Framing Effect: To Frame, or to Be Framed

Jie Ding
Binzhou University, Binzhou, China
Email: dingjie940209@gmail.com (J.D.)

Manuscript received September 25, 2023; revised December 19, 2023; accepted March 1, 2024; published July 9, 2024.

Abstract—The framing effect has long been considered one of the studies of the irrational decision-making of the human decision. However, people concluded that this view is based on the study of a specific strong judgment, which is used to convey, and present given options with digital representation for the expectation of quantifiers, collectively known as accurate values. Research shows that in our daily lives and decision-making, we sometimes make irrational, biased decisions influenced by many factors, including how the decision was made. Many studies have shown that people usually make decisions within the framework of their expectations, and the outcome of the decision is within that framework, a phenomenon known as the framing effect. The term framing effect first appeared in prospect theory. Now, the framing effect has been applied to decisions made by different subjects in a variety of situations, for example, financial decision-making, management and organization studies, political decisions and medical decision-making.

Keywords—framing effect, prospect theory, political decision-making, medical decision-making

Cite: Jie Ding, "Framing Effect: To Frame, or to Be Framed," Journal of Economics, Business and Management, vol. 12, no. 3, pp. 239-243, 2024.

Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).


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