• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2014 > Volume 2 Number 4 (Nov. 2014) >
JOEBM 2014 Vol.2(4): 257-261 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2014.V2.135

Healthy Eating: The Preventive Factors among Malaysians

Ismawati Sharkawi, Zainalabidin Mohamed, and Golnaz Rezai

Abstract—The paper investigates the factors perceived to be important barriers to healthy eating among Malaysian adults. Data were collected from a random sample of 1719 adults throughout Malaysia via a self-administered questionnaire. Findings show that the most important perceived barriers to healthy eating were unavailability and limited choice of healthy food away from home, time constraints and busy lifestyle. Exploratory factor analysis of 22-item in perceived barriers domain revealed four factors that accounted for 76% of the variance in perceived barriers to healthy eating, namely: physical; knowledge and social; lack of time; and unavailable healthy choices. The findings of this study implied the needs for provision of wide selection and availability of healthy food to the consumers as well as promoting the nutrition and healthy eating messages effectively.

Index Terms—Food choice, healthy eating, Malaysia, perceived barriers.

The authors are with the Faculty of Agriculture, Universiti Putra Malaysia, Serdang, 43400 Malaysia (e-mail: ismawati.sharkawi@gmail.com, zam@agri.upm.edu.my, rgolnaz@putra.upm.edu.my).

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Cite: Ismawati Sharkawi, Zainalabidin Mohamed, and Golnaz Rezai, "Healthy Eating: The Preventive Factors among Malaysians," Journal of Economics, Business and Management vol. 2, no. 4, pp. 257-261, 2014.

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