—The paper investigates the factors perceived to be
important barriers to healthy eating among Malaysian adults.
Data were collected from a random sample of 1719 adults
throughout Malaysia via a self-administered questionnaire.
Findings show that the most important perceived barriers to
healthy eating were unavailability and limited choice of healthy
food away from home, time constraints and busy lifestyle.
Exploratory factor analysis of 22-item in perceived barriers
domain revealed four factors that accounted for 76% of the
variance in perceived barriers to healthy eating, namely:
physical; knowledge and social; lack of time; and unavailable
healthy choices. The findings of this study implied the needs for
provision of wide selection and availability of healthy food to
the consumers as well as promoting the nutrition and healthy
eating messages effectively.
—Food choice, healthy eating, Malaysia,
The authors are with the Faculty of Agriculture, Universiti Putra Malaysia,
Serdang, 43400 Malaysia (e-mail: firstname.lastname@example.org,
Cite: Ismawati Sharkawi, Zainalabidin Mohamed, and Golnaz Rezai, "Healthy Eating: The Preventive Factors among Malaysians," Journal of Economics, Business and Management vol. 2, no. 4, pp. 257-261, 2014.