— Manufacturers attention now focuses on green supply chain (GSCM) due to pressure from the government and environmental consciousness among customers. However, implementation of GSCM is not easy, so it is necessary to study about the key to success from the successful companies. In this research, electronics industry is depicted. The electronics industry plays a significant role in Thailand due to high exporting to international market. This industry also generates harmful wastes to the environment and makes social environmental problems. Therefore, this study aimed to identify factors that are critical for the implementation of the GSCM strategy of the electronic industry in Thailand in order to help the newcomer in electronic industry who wants to implement GSCM successfully. This study can be used as a guide for other industrial sectors. Data are collected through a questionnaire-based survey, and analyzed using analytic hierarchy process (AHP). Then, the main drivers those affect GSCM on the electronics industry in Thailand are ranked. We have found that regulatory is one of the most critical factors. Moreover, supporting for top management, market/consumer and organization strategy are also important drivers for implementing GSCM.
— Electronics industry, green supply chain management, green industry.
F. A. Kamolkitiwong is with the Logistics Management Department, Faculty of Business Administration, Rangsit University, Rangsit Campus, Patumtani, Thailand (e-mail: firstname.lastname@example.org).
S. B. Phruksaphanrat is with the Industrial Engineering Department, Faculty of Engineeering, Thammasat University, Rangsit Campus, Patumtani, Thailand (e-mail: email@example.com).
Cite: A. Kamolkittiwong and B. Phruksaphanrat, " An Analysis of Drivers Affecting Green Supply Chain Management Implementation in Electronics Industry in Thailand," Journal of Economics, Business and Management vol. 3, no. 9, pp. 864-869, 2015.