— The connectivities between manufacturer and distributor across their joint marketing channels are investigated as a two-way modeling process. The likely channel connectivities may create uni-directional(s) and/or two-way directional(s) connectivities within the manufacturer and the distributor constructs. These connectivities can be treated as the focus target for both parties in improving their relationships that may lead to a better alignment to achieve the channel’s goals.
— Connectivities, manufacturer, distributor, alignment.
The authors are with School of Business, James Cook University, Australia (e-mail: firstname.lastname@example.org, email@example.com, firstname.lastname@example.org; email@example.com).
Cite: I. M. Sukresna, J. R. Hamilton, and S. Tee, " Marketing Channel Connectivities within the Indonesian Manufacturing Sector," Journal of Economics, Business and Management vol. 3, no. 10, pp. 1004-1008, 2015.