• ISSN: 2301-3567
    • Frequency: Quarterly (2013-2014); Monthly (Since 2015)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms Jessica C. Xiao
    • Abstracting/ Indexing: DOAJ, Engineering & Technology Library,  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, Crossref, and ProQuest.
    • E-mail: joebm@ejournal.net
JOEBM 2015 Vol.3(11): 1072-1075 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2015.V3.336

The Influence of Customer Interaction, Variety, and Convenience on Customer Satisfaction and Revisit Intention: A Study of Shopping Mall in Bangkok

Amornrat Pattarakitham
Abstract— The purpose of this paper is to explore knowledge about the impact of customer interaction, variety, and convenience on customer satisfaction and revisit intention towards shopping mall in Bangkok. A self-administered questionnaire was employed to collect data from customers who had visited shopping malls in Bangkok area in the period during which the questionnaire was conducted. The survey period was during July 2014, and 209 questionnaires were used to analyze the data by using a structural equation modeling (SEM) approach. Results show that convenience has the greatest influence on the satisfaction, followed by variety, and customer interaction. In addition, convenience and satisfaction are important factors that influence revisit intention in this study.

Index Terms— Customer interaction, variety, convenience, customer satisfaction and revisit intention.

The author is with the Assumption University of Thailand, Thailand (e-mail: amoristt@hotmail.com).

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Cite: Amornrat Pattarakitham, " The Influence of Customer Interaction, Variety, and Convenience on Customer Satisfaction and Revisit Intention: A Study of Shopping Mall in Bangkok," Journal of Economics, Business and Management vol. 3, no. 11, pp. 1072-1075, 2015.

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