• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2022 Vol.10(4): 236-242 ISSN: 2301-3567
DOI: 10.18178/joebm.2022.10.4.704

Asia Pacific and Chinese Market Analysis: The Future Direction of Development for Disney in the Next 10 Years

Haoyang Dong, Qingzhen Du, Jiyu Jiang, and Ruihe Tian

Abstract—Disney’s cross-segmental businesses have created great synergies that helped the company maintain its leading positions in multi-industries for decades. The outbreak of the global epidemic in recent years is also a major test of the current development strategy of Disney Company. Therefore, based on the current operation and development status of the company, this paper analyzes the development problems faced by Disney through operational data analysis. SWOT analysis and other strategic analysis tools are used to make a comprehensive and systematic analysis of the company's internal and external environment, and finally we put forward some suggestions for Disney's strategic goals and implementation plans in the next five to ten years under the current background. In terms of the overall strategy, Disney should continue to adhere to the three-pillar strategy proposed by former CEO Robert Iger and continue to strengthen the synergistic effect between various departments. In addition, in terms of development, Disney can pay more attention to the Asian market, mainly north China, and strengthen cooperation to improve its core competitiveness. In the environment of both opportunities and crises, our strategy expects to provide several accessible ways for the company to better cope with the global epidemic and other emergencies so that to achieve better development of the company.

Index Terms—Business strategy, China, Covid-19, Disney.

Haoyang Dong is a with Department of Math, University of California Santa Barbara, Santa Barbara, United States (e-mail: haoyangdong@ucsb.edu). QingZhen Du is with Xian Gaoxin No. 1 High School, Shannxi, China (e-mail: lashawnenzvvpo@gmail.com). Jiyu Jiang is wth RDFZ Tongzhou Campus, Beijing, China (e-mail: kathleen20031211@outlook.com). Ruihe Tian is with International Economics and Trade Department, Southwestern University of Finance and Economics, Sichuan, China (e-mail: tianruihe2001@163.com).


Cite:Haoyang Dong, Qingzhen Du, Jiyu Jiang, and Ruihe Tian, "Asia Pacific and Chinese Market Analysis: The Future Direction of Development for Disney in the Next 10 Years ," Journal of Economics, Business and Management vol. 10, no. 4, pp. 236-242, 2022.

Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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