• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2022 Vol.10(4): 272-276 ISSN: 2301-3567
DOI: 10.18178/joebm.2022.10.4.711

Explore the Relationship between Technological Innovation and Customer Loyalty

Haozhi Zhao

Abstract—In the modern economic society, many factors influence people's business choices. This paper, it would discuss the relationship between technology innovation and customer loyalty. Through this research, it would be a clearer understanding of the factors that affect customers’ choices, which is conducive to the company's policymaking. This paper would use qualitative analysis, such as SWOT analysis, case study. And it would take Sony as a case object. Through literature review, getting the previous research on this issue. Besides, it is also recognized that there are few previous studies on these two aspects together. So, it is a new research direction. Through analyzing Sony enterprise, Sony’ s advantages are strong innovation ability, being a multinational company, high customer loyalty, and strong product competitiveness. The technological advantage allowed Sony to develop relatively well for a long time. Its products meet the expectations of the public, so there is strong customer loyalty. Sony’ s technology innovation affects customer loyalty to a great extent. Through this study, it is understood that technological innovation is an important factor affecting customer choice. Most companies pay attention to product research and development and customer demand, customers will be favored.

Index Terms—Customer choose, customer loyalty, sony enterprise, technology innovation.

H. Zhao is with School of Finance and Public Administration, Yunnan University of Finance and Economics,650000, Kunming, Yunnan Provinces, China (e-mail: guanghua.ren@gecacdemy.can).


Cite:Haozhi Zhao, "Explore the Relationship between Technological Innovation and Customer Loyalty," Journal of Economics, Business and Management vol. 10, no. 4, pp. 272-276, 2022.

Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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