• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Crossref
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HOME > Archive > 2014 > Volume 2 Number 1 (Feb. 2014) >
JOEBM 2014 Vol.2(1): 17-21 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2014.V2.91

Empirical Study of Airline Service Dimensions in China

Jianling Wang, Junyan Wu, Lingyun Wang, and Min Li

Abstract—With the rapid growth of China's national economy and the improvement of people's living standards, airline market has increased quickly, understanding customer demand of airline market is critical to the industry development. In this paper, a empirical study of airline service demand in China is explored with factor analysis, and five dimensions are extracted which named with Comfort need, Safety and Convenience need, Time need, Brand and promotion need, and Price need. The result verifies some former research, and shows some difference with developed countries.

Index Terms—Airline service, civil aviation, customer expectation, dimension.

The authors are with the Nanjing University of Aeronautics and Astronautics. She is now with the College of Economics and Management, Nanjing, China (e-mail: WJL7520@126.com, wjyjunyan@126.com, helwly@163.com, lingxao666@126.com).

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Cite:Jianling Wang, Junyan Wu, Lingyun Wang, and Min Li, "Empirical Study of Airline Service Dimensions in China," Journal of Economics, Business and Management vol. 2, no. 1, pp. 17-21, 2014.

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