• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2015 > Volume 3 Number 4 (Apr. 2015) >
JOEBM 2015 Vol.3(4): 430-434 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2015.V3.223

Architecture, Implementation and Evaluation of a Software System for Field Experiments on the Impact of Relative and Absolute Rebates on Consumer Behavior

Roland Fassauer and Andrej Werner

Abstract—This paper discusses the implementation of a software system prototype to run online experiments regarding differences in the reaction of newsletter receivers to absolute and relative rebates. Therefore a split-run component was added to an online cashback system to gather experimental data on their behavior. The prototype was then evaluated from a functional point of view by executing and verifying several split-run tests. The usability was evaluated using a standard questionnaire approach (ISONORM 9241/110). Having passed both tests, we offer the prototype to the scientific community as a stable platform to run further experiments.

Index Terms—Cashback, consumer behavior, rebates, split-run test.

Roland Fassauer is with the Andasa GmbH, Neumarkt 20, 04109 Leipzig, Germany (e-mail: roland.fassauer@andasa.de).
Andrej Werner is with the Information Systems Institute, Leipzig University, Grimmaische Str. 12, 04109 Leipzig, Germany (e-mail: andrej.werner@.uni-leipzig.de).

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Cite: Roland Fassauer and Andrej Werner, "Architecture, Implementation and Evaluation of a Software System for Field Experiments on the Impact of Relative and Absolute Rebates on Consumer Behavior," Journal of Economics, Business and Management vol. 3, no. 4, pp. 430-434, 2015.

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