• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2015 > Volume 3 Number 10 (Oct. 2015) >
JOEBM 2015 Vol.3(10): 1004-1008 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2015.V3.324

Marketing Channel Connectivities within the Indonesian Manufacturing Sector

I. M. Sukresna, J. R. Hamilton, and S. Tee

Abstract— The connectivities between manufacturer and distributor across their joint marketing channels are investigated as a two-way modeling process. The likely channel connectivities may create uni-directional(s) and/or two-way directional(s) connectivities within the manufacturer and the distributor constructs. These connectivities can be treated as the focus target for both parties in improving their relationships that may lead to a better alignment to achieve the channel’s goals.

Index Terms— Connectivities, manufacturer, distributor, alignment.

The authors are with School of Business, James Cook University, Australia (e-mail: i_made_sukresna@yahoo.com, imade.sukresna@my.jcu.edu.au, john.hamilton@jcu.edu.au; singwhat.tee@jcu.edu.au).

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Cite: I. M. Sukresna, J. R. Hamilton, and S. Tee, " Marketing Channel Connectivities within the Indonesian Manufacturing Sector," Journal of Economics, Business and Management vol. 3, no. 10, pp. 1004-1008, 2015.

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