• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
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HOME > Archive > 2015 > Volume 3 Number 12 (Dec. 2015) >
JOEBM 2015 Vol.3(12): 1159-1163 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2015.V3.351

The Use of Images in Graphic Design on Packaging of Food and Beverages

Watcharatorn Pensasitorn

Abstract— Thailand is the largest food exporter in Southeast Asia. That has been recognized in the global in food safety and quality. As the economy has expanded, and many cities have grown, the consumption of food and beverages in the country increased. Packaging design of food and beverages not only serves to protect the product but also serves for sale promotion. The study on the use of the graphic design on the packaging of food and beverages can help designers decide on suitably and effectively illustrations. The study collected 100 samples of food and beverages packaging in finalists and or won the international packaging design contest from year 2000 to. Then create a query to find the answer in terms of the type of Images and the presentation of Images on the packaging. Three experts in creative arts and graphic design voted on the criteria of the corresponding choice from 2 to 3 and up. The results showed that the appropriate image types in graphic design on packaging of food and beverage was the photo. The presentation of images that suitable for packaging design of food and beverage was The Images Show Product Name, Trademark or Brand Name.

Index Terms— Packaging design, food packaging, communications design, consumer behavior

Watcharatorn Pensasitorn is with the Department of Graphic and Multimedia Design, Faculty of Industrial Technology, Suan Sunandha Rajabhat University, Thailand (e-mail: watcharatorn.pe@ssru.ac.th).

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Cite: Watcharatorn Pensasitorn, " The Use of Images in Graphic Design on Packaging of Food and Beverages," Journal of Economics, Business and Management vol. 3, no. 12, pp. 1159-1163, 2015.

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