• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2019 Vol.7(2): 50-54 ISSN: 2301-3567
DOI: 10.18178/joebm.2019.7.2.580

Cross Border e-Commerce in China: What Does This Mean to Australian Small to Medium Size Enterprises (SMEs)?

Qiuyan Fan

Abstract—Cross border e-commerce (CBEC) enables SMEs access to overseas market opportunities. With recent development in China’s cross border e-commerce, China has become the world’s largest cross-border market with over 200 million cross-border online consumers. In conjunction with the recent entry into the China-Australia Free Trade Agreement (ChAFTA), the China market has never been so accessible to Australian companies, especially SME exporters. This represents an unprecedented opportunity for Australian exporters seeking new customers outside their domestic markets via new platforms. However, our recent research shows yet not enough Australian SMEs appear to be aware of the export and investment opportunity the country offers through cross border e-commerce, let alone taking full advantage of the opportunities e-commerce opens up. This research intends to help Australian SMEs to maximize the opportunities offered by China’s cross border e-commerce. It is significant because cross border e-commerce as the representative of a new business model is becoming a new driving force of China’s foreign trade growth and Australian SMEs are a significant part of the national economy.
While there are a few studies on how different factors affect cross border e-commerce in different settings such as the EU, US and Canada. However, it appears that the research literature on China’s cross border e-commerce is sparse and this research attempts to address this deficiency by analysing and discussing the unique e-commerce systems in China using a qualitative approach.
The findings of this research suggest successful exporting through cross border e-commerce requires more China-savvy in understanding and interpreting Chinese middle-class consumer’s online behaviour, the potential size of the market, business practice and government systems and regulations in relation to cross border e-commerce. The research findings reveal the significant growth opportunities and challenges for those SMEs poised for business expansion into Chinese market via CBEC and offer a detailed understanding of the China’s cross border ecommerce system.

Index Terms—SME, cross border e-commerce.

Qiuyan Fan is with Western Sydney University, Parramatta, NSW, Australia (e-mail: q.fan@ westernsydney.edu.au).


Cite:Qiuyan Fan, "Cross Border e-Commerce in China: What Does This Mean to Australian Small to Medium Size Enterprises (SMEs)?," Journal of Economics, Business and Management vol. 7, no. 2, pp. 50-54, 2019.

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