• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKIGoogle ScholarCrossref
    • E-mail: joebm.editor@gmail.com
JOEBM 2020 Vol.8(3): 206-211 ISSN: 2301-3567
DOI: 10.18178/joebm.2020.8.3.638

Transferring Retail Format of Hybridization: A Case Study of UNIQLO in Mainland China

Lehua Yang

Abstract—The debate about standardization and adaptation of the transfer of retail formats is a key issue in the field of retail internationalization. While it has been recognized that “Glocalization” or “Hybridization” approach is significant in much of the existing literature. However, there is still a lack of knowledge regarding the competitive advantage for the standardization and adaptation in international retailers. A case study of the successful operation of UNIQLO in Mainland China helps in understanding why retailers do succeed in all international markets. The paper also identifies important factors in the strategies of “Hybridization”. These include the concepts of “Standardization of specific advantage” and “creative adaptation” to the case study.

Index Terms—Standardization, adaptation, mainland China, Japan, transfer.

Lehua Yang is with Graduate School of Economics, Kyoto University, Japan (e-mail: rakuka777@gmail.com).


Cite:Lehua Yang, "Transferring Retail Format of Hybridization: A Case Study of UNIQLO in Mainland China ," Journal of Economics, Business and Management vol. 8, no. 3, pp. 206-211, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

Copyright © 2008-2024. Journal of Economics, Business and Management. All rights reserved.
E-mail: joebm.editor@gmail.com