• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
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HOME > Archive > 2024 > Volume 12 Number 1 (2024) >
JOEBM 2024 Vol.12(1): 34-40
DOI: 10.18178/joebm.2024.12.1.772

The Innovation of Corporate Social Responsibility under the Background of Digital Intelligence: from Social Responsibility to Social Value—Take China’s Tencent Corporate as the Example

Xiuli Wei* and Yunting Qu
North China University of Technology, Beijing, China
Email: weixiulili@163.com (X.L.W.)
*Corresponding author

Manuscript received June 23, 2023; revised August 2, 2023; September 11, 2023; published February 2, 2024.

Abstract—Digital intelligence technology has placed enterprises in more diversified network relationships. Compared with the past, enterprises are faced with more complex social relations when practicing social responsibility, which will also bring more far-reaching impacts to themselves and the environment. Traditional research on corporate social responsibility can’t adapt to the new characteristics of current corporate social responsibility practice. This paper takes the Chinese enterprise Tencent as the research object, analyzes the factors that drive Tencent’s social responsibility innovation from three aspects: responsibility philosophy innovation, responsibility mode innovation and integration capability innovation, and establishes the responsibility innovation framework that drives enterprises from social responsibility to social value. Finally, this paper gives four suggestions on how to implement corporate social responsibility innovation under the background of digital intelligence: integration of strategy and social responsibility philosophy, multi-stakeholder co-creation, attention to emotional connection management with stakeholders and integration capability innovation.

Keywords—corporate social responsibility, corporate social value, digital intelligence, Tencent corporate

Cite:Xiuli Wei and Yunting Qu, "The Innovation of Corporate Social Responsibility under the Background of Digital Intelligence: from Social Responsibility to Social Value—Take China’s Tencent Corporate as the Example," Journal of Economics, Business and Management, vol. 12, no. 1, pp. 34-40, 2024.

Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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