Volume 13 Number 4 (2025) - Journal of Economics, Business and Management

Volume 13 Number 4 (2025)

Article#	Article Title & Authors	Page
890	Applying Maslow’s Hierarchy of Needs to Employee Management: A Case Study of Google Ruoqi Shao	342
891	The Relationship between the Quality of Workplace Relationships and Employees’ Level of Stress By Xinyi Zhu	346
892	The Cognitive and Social Drivers of Neobank Success: Unveiling the Power of Ease of Use, Usefulness, and Social Influence Jared Q. Zeng, Ding Ding, Chong Guan, and Yinghui Yu*	359
893	Opportunities and Challenges of AIGC in the Development of Cross-border E-commerce in the Digital Economy Bian Linghe, Cai Yueyue, and Mao Yutian*	366
894	The Key Influencing Factors of the Popular Educational Product: LEGO Yuhan Wang	377
895	Understanding the Effects of Gamification in E-Commerce on User Engagement, Motivation, and Loyalty: A Review and Conceptual Framework Pavinee Rerkjirattikal, Thant Thant Sin Han, Anderson Kevin Gwenhure, and SangGyu Nam*	378
896	Performance Prediction and Analysis of YouTube Influencer Marketing Based on Machine Learning Yi-Syuan Huang, Yu-Hsuan Chou, Ai-Wei Liu, and Chia-Chi Wu*	383
897	A Multi-Objective Vehicle Routing Model for Gender Equity in Freight Transport Phung Phan Thi Kim, Pavinee Rerkijirattikal, SangGyu Nam, and Sun Olapiriyakul*	388

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