doi: 10.18178/joebm.2024.12.1.776
A Case Study of a Medical Equipment 3PL Low Scored from KA
Liu Ming
- Shanghai WAIGAOQIAO Free Trade Zone Group CO., LTD SUNLAND Development, China
- Manuscript received December 8, 2023
- revised February 26, 2024
- accepted March 4, 2024
- published March 6, 2024
Abstract
SAN Co., Ltd. (hereinafter referred to as the “Company” or “the Company”), a state-owned third-party medical device logistics benchmarking enterprise in a district of Shanghai, was selected as the main case study, and the “triangular mutual evidence and mixed method” was used to minimize the bias existing in the “single angle researcher”, and the research method of the company was jointly participated in by absorbing different perspectives, with the help of the company’s listing on the main board of Shanghai to disclose information and financial data, combined with the company’s on-site administration and general management, customer service and operation, business development, In the four dimensions of senior management, feedback from off-site customers at different angles, and comparative examples of supply chain contract logistics operations of potential substitutes of private enterprises in the same industry, in different scenarios before, during and after the low scored from Key Accounts (“KAs”), this paper studies the company's response to the loss of business contribution of large customers when its iconic USP (single unique selling point) is weakened, and tries to explore similar prevention intervention suggestions that can be used by peers. The enterprise research on the case of medical equipment tripartite logistics enterprises coping with the low scored from KA needs to be further studied and iteratively updated.
Keywords
- contract logistics
- medical equipment tripartite logistics enterprises
- and researchers’ mutual certification
How to Cite
Liu Ming, "A Case Study of a Medical Equipment 3PL Low Scored from KA," Journal of Economics, Business and Management, vol. 12, no. 1, pp. 57-62, 2024. https://doi.org/10.18178/joebm.2024.12.1.776
Copyright & License
Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).