• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
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    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2025 > Volume 13 Number 2 (2025) >
JOEBM 2025 Vol.13(2): 192-198
DOI: 10.18178/joebm.2025.13.2.866

The Rise and Prospect of China’s Sports Tourism Economy

Lianlian Chen and Baosheng Pu
Belarusian State University, Minsk, Belarus
Belarusian State University of Economics, Minsk, Belarus
Email: 2306008814@qq.com (L.L.C.)
*Corresponding author

Manuscript received February 12, 2025; accepted March 28, 2025; published April 25, 2025.

Abstract—The rapid development of the sports tourism economy in China has been comprehensively discussed, including the expansion of market size, the uniqueness of consumer groups, and the role of the policy environment in promoting the development of the industry. This paper analyzes in detail the development, product innovation and marketing strategies of sports tourism resources, and emphasizes its role in enhancing the city’s brand and promoting local economic development. At the same time, the article points out the challenges faced by the industry, such as security risks, market irregularities, and lack of international competitiveness. In response to these challenges, countermeasures are proposed, including establishing a sustainable development model, strengthening industry supervision, improving service quality, and expanding international cooperation. Finally, the paper predicts the potential of combining sports tourism with the healthy China strategy, as well as its development opportunities in the global context.

Keywords—Sports tourism, regional development, consumer groups

Cite: Lianlian Chen and Baosheng Pu, "The Rise and Prospect of China’s Sports Tourism Economy," Journal of Economics, Business and Management, vol. 13, no. 2, pp. 192-198, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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