• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2025 > Volume 13 Number 3 (2025) >
JOEBM 2025 Vol.13(3): 309-314
DOI: 10.18178/joebm.2025.13.3.884

The Impact of Monetary Rewards and Employees’ Benefits on Frontline Staff Motivation in the Retail Industry

Un Ian Ho and Jenny O. L. Phillips*
Faculty of Business and Law, University of Saint Joseph, Macau S.A.R., China
Email: ho.un.ian@usj.edu.mo (U.I.H.); jenny.phillips@usj.edu.mo (J.O.L.P.)
*Corresponding author

Manuscript received June 5, 2025; accepted August 2, 2025; published September 18, 2025.

Abstract—This research examined the motivation of employees in Macau’s retail industry based on various motivational characteristics. Eight candidates were invited to conduct in-depth interviews to determine different motivators and the reasons behind their motivation. The findings showed that monetary rewards such as salary and sales incentives significantly affect motivation. Other motivators, such as the working environment, employee benefits, etc., motivate the employees. This exploratory study provides initial insights into various factors that are worth exploring. Managers and leaders can develop strategies based on this research, and future research can also examine some other motivational factors with a larger sample.

Keywords—employee motivation, monetary rewards, staff benefit, frontline retail staff

Cite: Un Ian Ho and Jenny O. L. Phillips, "The Impact of Monetary Rewards and Employees’ Benefits on Frontline Staff Motivation in the Retail Industry," Journal of Economics, Business and Management, vol. 13, no. 3, pp. 309-314, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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