• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2025 > Volume 13 Number 4 (2025) >
JOEBM 2025 Vol.13(4): 377-382
DOI: 10.18178/joebm.2025.13.4.895

The Key Influencing Factors of the Popular Educational Product: LEGO

Yuhan Wang
University of Manchester, M13 9PL, Manchester, The United Kingdom of Great Britain and Northern Ireland
Email: yuhan.wang-31@student.manchester.ac.uk (Y.H.W.)

Manuscript received September 5, 2025; accepted October 2, 2025; published November 27, 2025.

Abstract—LEGO has always been a wonderful and educational building block toy with influences in various fields, including education and technology. The purpose of this study was to investigate the main reasons why consumers love and buy LEGO products. One hundred questionnaires were collected based on psychology, action and basic understanding of LEGO. Respondents of different ages, occupations, income levels and family conditions were asked to provide their opinions to ensure that there would be no samples and bias. The research finds that most consumers adore LEGO and choose it as a gift because LEGO bricks are relatively high-end and high-quality products in their minds. After data analysis, it was also found that the most critical factor affecting consumer purchase is that LEGO products can stimulate imagination. If the pieces are not put together according to the instructions, a unique work may be created.

Keywords—LEGO, psychology, education, consumer behaviors

Cite: Yuhan Wang, "The Key Influencing Factors of the Popular Educational Product: LEGO," Journal of Economics, Business and Management, vol. 13, no. 4, pp. 377-382, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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