doi: 10.18178/joebm.2026.14.1.910
Sustainable Business Study and Its Presentation on the Social Network Instagram
Zuzana Schlosserová *
,
- Constantine the Philosopher University in Nitra, Slovakia
- Manuscript received June 5, 2025
- accepted September 6, 2025
- published February 27, 2026
Abstract
This article explores the growing trend of sustainable business practices and their presentation on the Instagram social network, a platform increasingly favored by companies to communicate with their stakeholders. In the research portion of this thesis, we will conduct a content analysis of posts from selected companies and perform a sentiment analysis of their followers and profiles on Instagram.
Keywords
- sustainable business
- social networks
- content analysis
- sentiment analysis
How to Cite
Zuzana Schlosserová and Katarína Hrúzová, "Sustainable Business Study and Its Presentation on the Social Network Instagram," Journal of Economics, Business and Management, vol. 14, no. 1, pp. 63-69, 2026. https://doi.org/10.18178/joebm.2026.14.1.910
Copyright & License
Copyright © 2026 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).