• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
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HOME > Archive > 2026 > Volume 14 Number 2 (2026) >
JOEBM 2026 Vol.14(2): 125-129
DOI: 10.18178/joebm.2026.14.2.921

The Impact of Digital Transformation on the Operational Efficiency of Electrical Appliance Manufacturers–The Moderating Effect Based on Green Innovation

Yangyang Yang
Yangyang Yang
Faculty of Business, Macau University of Science and Technology, Macao, China, 999078
Email: 1240023958@student.must.edu.mo

Manuscript received March 23, 2026; accepted June 1, 2026; published June 22, 2026.

Abstract—In the context of the deep integration of the “dual-carbon” strategy and the digital transformation of the manufacturing industry, electrical appliance manufacturers are facing the dual demands of efficiency improvement and green compliance. This paper defines the home appliance manufacturing industry as its research boundary, clarifies the core essence of digital transformation, green innovation, and enterprise operational efficiency, and selects Midea Group and TCL Group as typical cases. From the three core dimensions of production, management, and supply chain, it systematically analyzes the practical paths of digital transformation and green innovation in enterprises, and empirically examines the impact mechanism of digital transformation on the operational efficiency of electrical appliance manufacturers, as well as the moderating role of green innovation in the relationship between the two. The study shows that digital transformation has a significant positive impact on the operational efficiency of electrical appliance manufacturers; green innovation plays a positive moderating role between digital transformation and operational efficiency, and this moderating effect is markedly stronger in production efficiency and supply chain efficiency dimensions than in the management efficiency dimension. The research conclusions of this paper can provide practical reference for electrical appliance manufacturers to improve operational efficiency through the synergistic development of digital transformation and green innovation, and help the industry achieve high-quality development.
 
Keywords—digital transformation, green innovation, operational efficiency, electrical appliance manufacturing enterprises, regulatory effect

Cite: Yangyang Yang, "The Impact of Digital Transformation on the Operational Efficiency of Electrical Appliance Manufacturers–The Moderating Effect Based on Green Innovation," Journal of Economics, Business and Management, vol. 14, no. 2, pp. 125-129, 2026.

Copyright © 2026 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).


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