• ISSN: 2301-3567
    • Frequency: Quarterly (2013-2014); Monthly (Since 2015)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms Jessica C. Xiao
    • Abstracting/ Indexing: Engineering & Technology Library,  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, Crossref, and ProQuest.
    • E-mail: joebm@ejournal.net
JOEBM 2016 Vol.4(8): 499-503 ISSN: 2301-3567
DOI: 10.18178/joebm.2016.4.8.442

Quality Perception of Public Taxi Services towards Satisfaction in Using among Foreign Tourists : The Case Study of Taxis in Bangkok

Sasitorn Chetanont
Abstract— This research for study Quality Perception of Public Taxi Services Towards Satisfaction in Using Among Foreign Tourists: the case study of taxis in Bangkok. This mainly aimed is study the satisfaction and perception of taxi services. This research was a quantitative research. The instrument of research is questionnaire with 400 foreign tourists in Bangkok. The researcher analyse of descriptive statistics by frequency,percentage table and standard deviation and means and the Inferential Statistics analysis used T-test ,F-test and One-Way Anova. The results found that quality perception of public taxi services towards satisfaction in using among foreign tourists in term of Reaching Services and Flexibility at the high level with a mean of 3.72, Professionalism and Service Skills at the high level with a mean of 3.64, Attitudes and Behaviors at the high level with a mean of 3.60 and term of Compensation at Moderate level with a mean of 3.40.

Index Terms— Quality perception, public taxi services, satisfaction, tourist.

S. Chetanont is with Faculty of Humanities and Social Sciences, Suan Sunandha Rajabhat University, 1 U-tong Nok Road, Dusit District, Bangkok, 10300, Thailand (e-mail: sasitorn.ch@ssru.ac.th, s.chetanont@gmail.com).

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Cite: Sasitorn Chetanont, " Quality Perception of Public Taxi Services towards Satisfaction in Using among Foreign Tourists : The Case Study of Taxis in Bangkok," Journal of Economics, Business and Management vol. 4, no. 8, pp. 499-503, 2016.

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