• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2024 Vol.12(1): 13-17
DOI: 10.18178/joebm.2024.12.1.769

Study on the Optimization of Online Marketing Model of Commercial Banks

Zhiyao Zuo*
Department of Economics, Xi’an JiaoTong University City College, Xi’an 710000 China.
*Correspondence: zuoyao522@hotmail.com(Z.Z.)

Manuscript received June 1, 2023; revised August 4, 2023; accepted September 7, 2023; published January 19.

Abstract—With the increasing popularity of the Internet and the rapid development of Internet finance, the business development of commercial banks has gradually become digitalized. In this context, how to optimize online marketing of commercial banks has become necessary to improve effectiveness and achieve sustainable development. In this regard, this article explores how commercial banks can optimize online marketing alongside the circumstantial of the introduction of the characteristic and principles of online marketing.

Keywords—online marketing, commercial bank, optimization path
Cite: Zhiyao Zuo, "Study on the Optimization of Online Marketing Model of Commercial Banks?," Journal of Economics, Business and Management, vol. 12, no. 1, pp. 13-17, 2024.
Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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