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    • DOI: 10.18178/JOEBM
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HOME > Archive > 2025 > Volume 13 Number 2 (2025) >
JOEBM 2025 Vol.13(2): 219-222
DOI: 10.18178/joebm.2025.13.2.871

The Enlightenment of Employees’ Psychology of Seeking Advantages and Avoiding Disadvantages to Enterprise Risk Management-the Optimization Strategy of Psychological Incentive and System Design

Kingby van de Locke (AKA Jiaqi Huang)1, Wenping Yu 2, Xiao Yao 3, and Junxian Wu 3
1. St-triune group inc., Québec Montéal, Canada
2. Shandong Luhai Agriculture Group, Yantai, Shandong, China
3. Wuhan Modest Key Brokerage Co., Ltd. Wuhan, Hubei province, China
Email: Kingbybass@hotmail.com (K.V.D.L.)
*Corresponding author

Manuscript received December 12, 2024; accepted March 2, 2025; published May 28, 2025.

Abstract—This paper systematically explores the fundamental psychological principle of seeking advantages and avoiding disadvantages as a critical driver of human behavior under risk. By integrating perspectives from incentive theory, expectation theory, and the behavioral economics frame effect, the study reveals how individuals weigh potential gains against possible losses and how these cognitive processes influence risk-related decision making. Further, the paper examines the optimization of risk management systems through the application of equity theory, psychological contract theory, and reward and punishment theory, thereby illustrating the complex interplay between psychological incentives and behavioral risk management. Drawing on both theoretical models and empirical evidence, the research demonstrates that aligning intrinsic motivational factors with structured risk control mechanisms can significantly enhance decision-making efficacy and mitigate adverse behavioral outcomes. Ultimately, the paper proposes an innovative optimization strategy that harmonizes psychological motivation with behavioral risk prevention, offering a comprehensive framework that not only deepens our understanding of the psychological underpinnings of risk behavior but also provides practical guidelines for developing resilient and effective risk management systems in dynamic organizational environments (Power, 2007).

Keywords—psychology of seeking advantage and avoiding harm, psychological motivation, behavioral risk management

Cite: Kingby van de Locke (AKA Jiaqi Huang), Wenping Yu, Xiao Yao, and Junxian Wu, "The Enlightenment of Employees’ Psychology of Seeking Advantages and Avoiding Disadvantages to Enterprise Risk Management-the Optimization Strategy of Psychological Incentive and System Design," Journal of Economics, Business and Management, vol. 13, no. 2, pp. 219-222, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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