• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Crossref
    • Article Processing Charge (APC): 500 USD
    • E-mail: joebm.editor@gmail.com
HOME > Archive > 2025 > Volume 13 Number 4 (2025) >
JOEBM 2025 Vol.13(4): 342-345
DOI: 10.18178/joebm.2025.13.4.890

Applying Maslow’s Hierarchy of Needs to Employee Management: A Case Study of Google

Ruoqi Shao
Management (Entrepreneurship and Innovation), University of Bristol, United Kingdom
Email: 2538049951@qq.com (R.Q.S.)

Manuscript received June 5, 2025; accepted September 2, 2025; published October 24, 2025.

Abstract—This paper examines the practical use of Maslow’s Hierarchy of Needs theory in employee management and emphasizes its significance in current research on organizational behavior. It employs a case study approach in qualitative analysis, focusing on three key levels of needs within a high-performing technology company: physiological needs, esteem needs, and self-actualization needs, exemplified by Google. This paper aims to highlight how employees can strengthen their organizational identity by achieving respect and self-actualization once their basic needs are satisfied. It was found that although Maslow’s theory offers a useful framework for motivating employees and enhancing organizational performance, there are limitations to its application in today’s diverse and competitive professional environment. Additionally, it is argued that leadership models should be integrated with classical motivational theories to better address the challenges faced by global organizations.

Keywords—Maslow, Google, organizational behavior, employee needs, qualitative analysis

Cite: Ruoqi Shao, "Applying Maslow’s Hierarchy of Needs to Employee Management: A Case Study of Google," Journal of Economics, Business and Management, vol. 13, no. 4, pp. 342-345, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

PREVIOUS PAPER
First page
NEXT PAPER
The Relationship between the Quality of Workplace Relationships and Employees’ Level of Stress By
Copyright © 2013-2025. Journal of Economics, Business and Management. Unless otherwise stated.
E-mail: joebm.editor@gmail.com