• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2025 > Volume 13 Number 4 (2025) >
JOEBM 2025 Vol.13(4): 398-408
DOI: 10.18178/joebm.2025.13.4.899

The Impact of ESG Disclosure on Online Reputation: The Moderating Effect of Investor Online Discussion Activity—Evidence from China

Qile Song
Business School, The University of New South Wales, Sydney, Australia
Email: iris091207@gmail.com (Q.L.S.)

Manuscript received October 5, 2025; accepted November 27, 2025; published December 26, 2025.

Abstract—This paper empirically examines the impact of ESG disclosure on corporate online reputation and the moderating effect of Investor online discussion activity in their relationship, using data from Chinese A-share listed companies spanning the period 2012–2023. The results indicate that both ESG disclosure as a whole and its individual dimensions exert a significantly positive influence on online reputation. Additionally, investor online discussion activity plays a significantly moderating role in the relationship between ESG disclosure and online reputation, with such moderating effect exhibiting variations across ESG dimensions depending on the measurement methods of online reputation. This study provides a new perspective for research on ESG disclosure and online reputation, and offers empirical evidence for Chinese listed companies to optimize their ESG disclosure strategies and conduct online reputation management.

Keywords—ESG disclosure, online reputation, investor online discussion activity, moderating effect

Cite: Qile Song, "The Impact of ESG Disclosure on Online Reputation: The Moderating Effect of Investor Online Discussion Activity—Evidence from China," Journal of Economics, Business and Management, vol. 13, no. 4, pp. 398-408, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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